“In times in which politics and populism decide the fate of bodies, Noemi Afia Brenya Günes-Schneider’s project resists in many ways and stands for the observance of high ethical standards for self-empowerment outside of market orientated “fast fashion”.
Noemi Afia Brenya Günes-Schneider’s artistic approach is based on making the perspectiveof women*/femmes* of color, black women*, Muslim women* and refugees in regards to body and fashion politics seen. By dealing with the concept of fair production conditions and ecological sustainability, the collection “Pieces of Identity” negotiates various positions onintersectional feminism, colonialism, as well as discourses regarding wearing a headscarf and the Muslim image of women. With her approach,Noemi Afia Brenya Günes-Schneider creates meeting places and makes the voices and perspectives of marginalised women*, who are usually hardly represented in this area of art, and whose bodies usually only act as a canvas on which body politics are negotiated, heard and seen. In the centre of the planned project the bodies, the needs and wishes of women* as producers and consumers, stand for a political statement.”
Statement by jury 2018
Based on current debates concerning clothing and body politics, a collection is to be developed.
During the project conversations and exchanges between women* about their experiences with transgressions, how to deal with them, and strategies for empowerment should form the basis for the development of the collection.
It is intended to be a strengthening surrounding in which women of colour, black women, Muslim women, and trans-women, amongst others, can talk about their experiences and needs, also in regards to clothing/fashion.
What does clothing mean for a person, what does fashion or representation mean, how important are production conditions?
A collection is to be developed that works with the statements and needs of the participants, and includes dealing with a form of “halal” fashion. What does “halal” mean in general, and especially in regards to fashion/clothing?
The conclusion will be a performative presentation and a photo exhibition of the collection.
Naomi Afia Güneş-Schneider was born in 1993 in Engelskirchen (Germany). After moving to Hamburg where she graduated high school, she moved to Vienna in the following year. There she studied at the college for fashion and textile design at the Kunst.Mode.Design Herbststrasse, and studies journalism and communication science, as well as Muslim Theology.
As an afro-German woman she has experienced racism ever since she was a child, and ever since she has started showing her Muslim identity more openly she has experienced even more forms of prejudice and discrimination. Various forms of transgressions against her person were always present, be that in the form of people touching her hair without asking, or questions whether or not people are allowed to touch her head scarf, or even attempts to tear it off her head. Her own experiences as an afro-German, Muslim woman have shaped her work in all aspects of her life.